Here’s where marketers hemorrhage credibility, and I see it constantly: Someone from sales requests “updated materials.” You spend three weeks redesigning everything. Nothing changes because the materials weren’t the actual problem. Poor discovery calls were.
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Nature, Published online: 05 March 2026; doi:10.1038/d41586-026-00747-x
A co-CEO model divides responsibility, accountability, and, ultimately, the burden between two people.